Advosy Roofing – From Door Knocking to 300+ Calls a Month!
Advosy Roofing, a company traditionally reliant on door-to-door sales, had a full team of door knockers but had never generated a single lead from their website or Google Business Profile (GMB). Their digital presence was non-existent, leaving them heavily dependent on offline lead generation methods.
Went from 0 online leads to 200-300 organic calls per month
Expanded to 3 states with GMB & LSA
Grew revenue enough to acquire multiple home service businesses
Client Background
Advosy Roofing was a traditional, door-to-door sales-driven company with a full team of canvassers. Despite having an established offline sales force, they had never generated a single lead from their website or Google Business Profile (GBP). Their online presence was virtually nonexistent, leaving them fully dependent on manual outreach for growth.
The Challenge
Advosy needed to transition from an entirely offline lead generation model to a scalable online system.
Their goals were to:
Build a strong digital presence
Generate consistent, high-quality inbound leads
Reduce reliance on door knocking
Leverage Google Business Profile and Local Service Ads for predictable growth
The Strategy
- Website Rebuild – We started by designing and launching a fully optimized, conversion-focused website. The goal was to create a solid digital foundation capable of ranking, converting, and supporting paid traffic.
- Google Business Profile Optimization – We implemented advanced local SEO strategies to improve visibility, rankings, and call volume. This included profile optimization, content strategy, and ongoing SEO enhancements.
- Local Service Ads (LSAs) – To generate immediate traction, we launched and optimized Local Service Ads. This allowed Advosy to quickly appear at the top of search results and capture high-intent leads.
The Results
Google Business Profile Growth
Month 0: 0 calls
Month 2: 19 calls per month
Ongoing: 40–60 calls per month from their primary GBP alone
Local Service Ads Performance – LSAs scaled rapidly and became a major lead driver.
One year later:
One location generated 193 leads in a single month
Another location produced 121 leads in a single month
LSAs remain a consistent, high-performing acquisition channel
Total Inbound Growth
Across their GBP and website, monthly organic calls increased from 0 to 200–300+ calls per month.
This surge in inbound leads generated millions in revenue and completely transformed their growth trajectory.
One year later:
One location generated 193 leads in a single month
Another location produced 121 leads in a single month
LSAs remain a consistent, high-performing acquisition channel
Total Inbound Growth
Across their GBP and website, monthly organic calls increased from 0 to 200–300+ calls per month.
This surge in inbound leads generated millions in revenue and completely transformed their growth trajectory.
Website Growth
After rebuilding the website:
Month 1: Traffic increased from 0 to 4.7 (Ahrefs)
Month 3: Traffic reached 52 visits per month
While the traffic numbers were modest at first, it was enough to begin generating organic leads and build long-term SEO momentum. Impressions and visibility steadily increased from month one.
Business Expansion
The increased profitability allowed Advosy to scale aggressively. They’ve since:
Acquired additional roofing companies
Acquired a solar company
Acquired a restoration company
Acquired an HVAC company
They are now positioned to dominate the home service market in their region.
Long-Term Impact
One year later, their digital channels are still producing consistent, high-quality leads. What started as a company fully dependent on door knocking has evolved into a scalable, inbound-driven operation generating hundreds of monthly leads.
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