Walker Roofing – GMB & SEO Boost
Walker Roofing was struggling with slow website performance and poor keyword rankings, which were affecting their ability to generate online leads.
Improved page speed & fixed site issues, leading to higher keyword rankings
Achieved 40+ phone calls/month from GMB
On-page SEO health score: 89/100
Client Background
Walker Roofing was experiencing slow website performance and weak keyword rankings. Their site struggled with technical inefficiencies that limited visibility, reduced user experience quality, and ultimately hurt their ability to generate consistent online leads.
The Challenge
The issues were twofold:
Poor Page Speed & Technical Errors
Slow load times and unresolved backend issues were negatively impacting both user experience and search engine performance.Low Keyword Visibility
Important roofing-related keywords were underperforming, limiting local search exposure and inbound lead flow.
Before scaling SEO, the foundation needed to be fixed.
The Strategy
1. Technical & Page Speed Optimization
We conducted a comprehensive technical audit and addressed:
Core page speed issues
Backend inefficiencies
Structural and indexing problems
Technical errors affecting crawlability
Improving performance metrics created a stronger foundation for search engines to properly rank the site.
2. Targeted SEO Campaign
Once the technical groundwork was solid, we launched a focused SEO campaign aimed at:
Improving keyword rankings
Increasing local visibility
Strengthening authority for roofing-related searches
The Impact
Page Speed Improvements
After resolving technical issues and optimizing performance, the website became significantly faster and more search-engine friendly.
Keyword Growth
Following optimization:
Nearly every indexed keyword improved in ranking
Visibility increased across core service terms
Local positioning strengthened significantly
Geogrid Performance (Ohio Market)
Rankings for roofing-related keywords across Ohio showed noticeable gains, improving map pack presence and driving more qualified local traffic.
Results
The combination of technical optimization and SEO execution led to:
Increased organic traffic
Improved keyword rankings across the board
Stronger local visibility
More consistent online leads
By fixing the foundation first, we unlocked the site’s ability to perform at its full ranking potential.
Want These Results for Your Business?
We’ve helped businesses just like yours skyrocket their revenue, flood their phone lines with leads, and dominate their markets. Let’s Talk Growth! Book a free strategy call today!
- SEO
- Omni Channel Marketing
- LSA Optimization
- Web Design
- Marketing Consultation